American Cider Association

The American Cider Association is a trade organization representing the interests of the hard cider industry in the United States.

In the context of evolving beverage trends, the association is a critical resource for tracking internal consumer defection and the cannibalization-data-gap. As cannabis-beverages increasingly capture the “functional relaxation” occasions historically held by cider, insights from the American Cider Association are necessary to understand how traditional producers are responding to the threat and whether they are tracking direct substitution at the point of sale.