Asahi CLEAR HIGHBALL
Asahi CLEAR HIGHBALL is a 5% ABV Ready-to-Drink (RTD) beverage brand owned by asahi-group-holdings.
Launched in markets such as South Korea, it serves as a strategic bridge product between soft drinks and hard liquor. It exemplifies Asahi’s localized approach in Asian markets, where low-ABV RTD cocktails are heavily utilized to capture adult social occasions and drive volume growth outside of traditional beer.