Asahi ZEITAKU SHIBORI

Asahi ZEITAKU SHIBORI is a fruit-forward, vodka-based Ready-to-Drink (RTD) brand owned by asahi-group-holdings.

It is part of Asahi’s international expansion strategy to bridge the gap between soft drinks and hard liquor. The brand is being rolled out globally, including in markets like New Zealand and the US, to capture consumers seeking low-ABV, flavorful alternatives to traditional beer and spirits.