Atsushi Katsuki

Atsushi Katsuki is the CEO of asahi-group-holdings. He is the primary architect behind Asahi’s aggressive strategic pivot toward the no- and low-alcohol beverage sector.

Katsuki has publicly outlined the company’s ambitious 2040 target, aiming for beverages with an ABV of 3.5% or less to constitute 50% of Asahi’s total beverage sales. This represents a significant acceleration from the company’s previous goal of 20% by 2030, reflecting his vision for margin expansion and adaptation to global health and wellness trends.