Beer Institute

The Beer Institute is a national trade association for the American brewing industry. In the context of the evolving alcohol market, it serves as a critical data source for tracking volume and growth metrics.

Recent data provided by the Beer Institute highlighted that non-alcoholic beer is breaking its historical seasonality (e.g., “Dry January”). In 2025, the organization reported a 22.2% year-to-date growth for the NA beer category, noting that it now mirrors traditional beer’s sales patterns with significant spikes during summer months (like July) and major holidays.