Birell

Birell is a European non-alcoholic beer brand owned by asahi-group-holdings and managed under the asahi-europe-and-international division.

As part of Asahi’s strategy to position 0.0% beers as premium adult-soft-drinks, Birell has enhanced its flavor lineups with fruit infusions. This positioning is designed to appeal to consumers with active lifestyles who seek sophisticated, refreshing beverages without alcohol.