BLACKPINK

BLACKPINK is a globally recognized K-pop group that was appointed as regional brand ambassadors for asahi-group-holdings.

Their partnership is a central component of Asahi’s strategic demographic pivot. Historically reliant on a core demographic of middle-aged Japanese men, Asahi utilized BLACKPINK to capture younger, international demographics across East Asia and globally, aligning with the broader rollout of their premium and non-alcoholic portfolios.