Blake’s Hard Cider

Blake’s Hard Cider is a traditional beverage alcohol brand that serves as a key example of a legacy cider producer actively maneuvering to establish a footprint in the emerging cannabis-beverages market.

The brand’s strategic crossover highlights the strong consumer overlap between hard cider and THC beverages. Both categories appeal to consumers seeking flavor-forward profiles without the bitterness of traditional beer. Furthermore, research indicates that cider consumers exhibit a higher willingness-to-pay-wtp for premium THC-infused beverages, making the transition a logical portfolio expansion for established cider brands looking to capture shifting share-of-occasion.