Corona Cero

Corona Cero is a zero-alcohol beer produced by anheuser-busch-inbev. It is positioned as a premium non-alcoholic alternative that maintains the brand identity and price point of the master Corona brand.

Financial Impact

In FY25, Corona Cero was cited as a primary driver of double-digit volume growth within AB InBev’s no-alcohol beer portfolio, which saw a massive 34% overall revenue increase. By positioning the product as a premium offering, AB InBev leverages Corona Cero to drive overall corporate margin expansion and improve revenue per hectoliter, capitalizing on excise-tax-savings while maintaining price parity with traditional full-strength beer.