De Soi

De Soi is a premium functional beverage brand that produces adaptogen-infused mocktails and non-alcoholic aperitifs.

The brand exemplifies the trend of functional-premiumization and effervescent-escapism in the non-alcoholic sector. By utilizing active botanical ingredients and adaptogens such as Ashwagandha, Reishi, and Maca, De Soi formulates beverages designed to provide a subtle, relaxing “buzz” that mimics the physiological effects of alcohol without the toxicity or hangover. This positions the brand as a strong competitor in the adult-soft-drinks and functional wellness categories.