Dear Natura

Dear Natura is a domestic health and wellness supplement brand owned by asahi-group-holdings.

It plays a role in Asahi’s broader multi-beverage-strategy and anticipation of 2050 megatrends. By leveraging brands like Dear Natura and proprietary ingredients (such as lactic acid bacteria), Asahi is blurring the lines between wellness supplements, alternative dairy, and alcohol moderation, aiming to establish nutraceuticals as a core earnings pillar.