Do’Mo

Do’Mo is a functional beverage brand operating within the adult-soft-drinks category. The brand is notable for its aggressive approach to functional-premiumization in the mood enhancement and relaxation space.

Do’Mo utilizes a high-dose 6,000 mg active blend of amino acids designed to stimulate GABA, serotonin, and dopamine receptors. This formulation aims to mimic the social lubrication and relaxing “buzz” of a traditional cocktail without the cognitive impairment associated with alcohol. The brand’s high concentrations of active ingredients place it at the center of industry discussions regarding regulatory scrutiny and the strict boundaries of structure-function-vs-drug-claims enforced by the FDA.