DRINKS

DRINKS is a data provider and e-commerce platform specializing in the alcohol industry.

The company is notable for conducting comprehensive national consumer surveys in 2025 and 2026 that quantified the massive discovery-gap in alcohol social commerce. According to DRINKS data, there is a $40 billion missed revenue opportunity caused by the disconnect between digital brand discovery on platforms like youtube and the fragmented retail infrastructure that prevents seamless checkout.

Their research highlighted that while 63% of consumers aged 21 to 34 purchase alcohol based on social media content, 70% of young adults abandon these purchases due to the friction of navigating third-party marketplaces and regulatory hurdles.