Grand View Research

Grand View Research is a market research and consulting firm that provides syndicated research reports, customized research reports, and consulting services.

In the context of the functional beverage market, Grand View Research tracks the growth and market sizing of the adaptogens category. For example, they estimated the global adaptogenic drinks market size at USD 1.67 billion in 2024, projecting it to reach USD 2.69 billion by 2030. Their market sizing occasionally conflicts with other data providers like data-intelo, likely due to differing definitions of broader “adaptogenic drinks” versus specific “adaptogen mocktails.”