Juroku-Cha

Juroku-Cha is a legacy domestic Japanese soft drink brand owned by asahi-group-holdings.

As part of Asahi’s global integration of local technology and its overarching multi-beverage-strategy, Juroku-Cha (alongside other heritage brands like calpis) is being adapted with localized formulations to meet regulatory standards and consumer preferences in overseas markets, including the U.S. and Taiwan. This globalization effort helps Asahi capture a larger share-of-occasion in the international adult-soft-drinks market.