Kin Euphorics

Kin Euphorics is a prominent beverage brand that produces adaptogen-infused adult-soft-drinks. It is frequently cited as a booming example of a brand driving the functional mocktail category.

Alongside competitors like moment, Kin Euphorics promotes sophisticated, ritualistic drinking experiences designed to support mental balance and provide effervescent-escapism without the use of ethanol. The brand targets sober-curious Gen Z and Millennial consumers, often competing for daytime and early evening share-of-occasion against both traditional alcohol and cannabis-beverages.