LVMH

Moët Hennessy Louis Vuitton (LVMH) is a multinational luxury goods conglomerate with a significant portfolio of traditional high-end wines and spirits.

Adapting to the global decline in traditional alcohol consumption and the rise of the multi-beverage-strategy, LVMH has begun investing in the non-alcoholic luxury sector. Notably, the company has invested in zero-alcohol sparkling wine to capture the premium adult-soft-drinks market. This strategy leverages premiumization to replace the ritual of alcohol consumption with high-end, sophisticated non-alcoholic alternatives, ensuring LVMH retains its share-of-occasion during celebratory moments.