Lyre’s

Lyre’s is an ultra-premium non-alcoholic spirits brand. Alongside competitors like seedlip, Lyre’s is a key player in the premiumization of the No-and-Low-Alcohol (NOLO) sector.

Unlike non-alcoholic beer, which requires an expensive dealcoholization process, non-alcoholic spirits like Lyre’s often bypass the traditional brewing and distillation phases entirely. Instead, they are formulated through blending botanical extracts and flavorings. Despite avoiding these high manufacturing costs, the brand commands high retail prices (often upwards of $30 per bottle), representing a highly profitable unit economic model within the broader nolo-unit-economics landscape.