Mitsuya Cider

Mitsuya Cider is a legacy carbonated soft drink brand owned by asahi-group-holdings.

Within Asahi’s multi-beverage-strategy, traditional soft drinks like Mitsuya Cider are leveraged to support local non-alcohol volume growth. However, as Asahi aggressively expands its premium 0.0% beer offerings (positioned as adult-soft-drinks), there is an open strategic question regarding potential cannibalization—whether these new premium non-alcoholic options will eat into the sales of legacy brands like Mitsuya Cider during non-drinking occasions.