Mockly

Mockly is a functional non-alcoholic beverage brand that serves as a key example of specific retail placement strategies in the adult-soft-drinks category.

Unlike brands that seek placement in wellness coolers, Mockly strongly advocates for “Integrated Placement”—positioning its products directly in the traditional liquor or mixer aisle. This strategy is designed to target the “sober curious” demographic and consumers practicing a multi-beverage-strategy, who alternate between alcoholic and non-alcoholic drinks during the same occasion. This approach attempts to cut through category-haze by meeting the consumer exactly where traditional alcohol purchasing decisions are made.