Nestlé

Nestlé is a multinational food and drink processing conglomerate. In the context of the evolving beverage market, Nestlé is identified as one of the central macro-players—alongside asahi-group-holdings, pepsico, and coca-cola—expanding into the functional adult-soft-drinks market.

The company is leveraging its massive scale and R&D capabilities to capture shifting consumer demographics, particularly Gen Z consumers who are drinking less traditional alcohol and seeking functional-premiumization through beverages that offer wellness benefits or mood alteration.