Precedence Research

Precedence Research is a market research and forecasting firm. In the context of the evolving beverage industry, the firm tracks the growth and composition of the cannabis-beverages market.

Their forecasting has been noted for claiming that non-alcoholic cannabis beverages account for a dominant 70% share of the market. This projection stands in direct contradiction to reports from future-market-insights, which projects that alcoholic cannabis-infused drinks will hold the majority share. This discrepancy highlights the severe definitional fragmentation in industry reporting regarding dealcoholized bases infused with THC versus actual ethanol/THC cross-formulations.