Recess

Recess is a prominent functional beverage brand known for infusing its drinks with adaptogens and hemp extracts to promote relaxation and mood elevation.

In the context of retail strategy, Recess is a central example of a brand that performs exceptionally well in “Functional Wellness Sets.” Rather than competing directly in the liquor aisle, Recess is typically merchandised in dedicated functional coolers alongside kombuchas, prebiotic sodas, and nutritional supplements. This placement strategy aligns the brand with health and wellness purchasing occasions rather than traditional alcohol replacement.