Scope

Scope is an analyst and financial ratings firm that evaluates market trajectories and corporate economics.

In the beverage sector, Scope has provided sobering analysis regarding the “Margin vs. Volume Paradox” of the No/Low alcohol category. While brewers tout the high growth rates of NA beer, Scope analysts warn that the current incremental growth of NA beer (which holds roughly 2% of the global market) is mathematically insufficient to materially increase consolidated volumes or entirely offset the structural decline in traditional beer categories.