Smart Drinking Co., Ltd.

Smart Drinking Co., Ltd. is a domestic subsidiary established by asahi-group-holdings in Japan to drive the smart-drinking-asahi initiative.

The organization was created to specifically target an estimated 40 million non-drinkers in the Japanese market—individuals who either cannot process alcohol or actively choose not to drink. By focusing on this demographic, the subsidiary helped drive a 115% year-over-year growth in Asahi’s minimal and non-alcohol beverage market during the initiative’s initial rollout.