Swigr

Swigr is an augmented reality (AR) application designed specifically for the beverage industry.

It serves as a prime example of phygital-commerce innovation. Swigr allows consumers to scan physical beer cans or beverage packaging with their smartphones, turning the physical product into an interactive digital storefront or game. Crucially, these AR experiences often include “buy now” capabilities, attempting to bridge the discovery-gap by seamlessly linking physical retail discovery with digital e-commerce fulfillment.