Texas Hemp Business Council

The Texas Hemp Business Council is an organization representing the interests of the hemp and cannabis industry in Texas.

Industry Forecasting

The council is notable for providing predictive estimates regarding the impact of hemp-derived beverages on the traditional alcohol market. They have estimated a 10% cannibalization rate on total liquor sales driven by lower-dose hemp-derived beverages. This predictive model represents the “substitution” side of the cannibalization-data-gap, contrasting sharply with macro-level shipment data that suggests these beverages are largely incremental to the broader market.