Total Wine & More

Total Wine & More is a large, privately owned American alcohol retailer. As consumer preferences shift away from traditional alcohol toward functional alternatives, Total Wine has become a key player in the retail shelf space zero-sum game.

The retailer has been observed actively replacing traditional craft beer sets with cannabis-beverages and other functional alternatives. This strategic reallocation highlights the intense cannibalization occurring at the retail level, where mindful-indulgence products are directly displacing legacy alcohol categories. Their merchandising decisions are central to understanding how category-haze is managed in dedicated liquor retail environments.