Did AB InBev reach 20 percent NOLO volume by 2025?

anheuser-busch-inbev previously set an aggressive corporate target to derive 20% of its global volume from no/low alcohol products by 2025.

This query investigates whether this target was actually met, and if premiumization strategies successfully offset any volume gaps. Understanding AB InBev’s success or failure in this initiative serves as a critical benchmark for evaluating asahi-group-holdings and their own ambitious 2040 non-alcohol targets.