How much first-party data do retailers share with Asahi?

This query investigates the data-sharing dynamics between major retail gatekeepers and beverage brands like Asahi within the decentralized-customer-experience.

Retailers such as endeavour-group and coles-group have built massive first-party data monopolies through loyalty programs and retail-media-networks. They use this data to dictate the consumer journey via hyper-personalized promotions and predictive in-store interventions.

Open Questions

• How much of this granular, first-party transaction data is actually shared back with Asahi?
• At what financial cost is this data provided to the brand?
• Is the data provided in a raw format that Asahi can integrate into its own consumer insights, or is it strictly siloed within the retailer’s proprietary advertising ecosystem (forcing Asahi to pay for media placement without owning the underlying insights)?