Beer Adjacent Categories (BAC)

Beer Adjacent Categories (BAC) is a strategic product grouping utilized by beverage companies, notably asahi-group-holdings, designed to capture adult social occasions without relying on traditional beer.

This category encompasses a wide range of products, including 0.0% non-alcoholic beers, low-ABV Ready-to-Drink (RTD) beverages, and sophisticated adult sodas. The focus on BAC allows brewers to adapt to declining traditional alcohol consumption and rising health consciousness. For Asahi, this segment is a major growth engine; in 2024, the company’s BAC sales volume grew by 13% year-on-year, driven by the successful positioning of these products as premium alternatives rather than mere substitutes.