Birra Moretti Zero

Birra Moretti Zero is a non-alcoholic beer variant owned by heineken-nv. It serves as a key component of Heineken’s broader non-alcoholic and low-calorie portfolio strategy.

Alongside the flagship heineken-0-0, Birra Moretti Zero has been a primary beneficiary of Heineken’s aggressive strategic pivot toward the NoLo (No and Low Alcohol) category. The parent company has reportedly reallocated up to 25% of its total marketing spend to support these non-alcoholic and low-calorie lines, driving significant volume growth and category normalization across European markets.