Heineken 0.0

Heineken 0.0 is the flagship non-alcoholic beer produced by heineken-nv. Launched in 2017, it is widely considered the industry blueprint for dominant non-alcoholic beer margins and global scale.

Available in over 100 markets, Heineken 0.0 accounts for a massive portion of global NA beer sales. It serves as a primary case study for nolo-unit-economics. Despite costing approximately 12.5% more at wholesale than standard Heineken due to the expensive dealcoholization process, Heineken 0.0 achieves higher absolute profit margins per unit by bypassing alcohol excise taxes and leveraging premiumization to command a higher retail price.