Żywiec 0.0

Żywiec 0.0 is a non-alcoholic beer extension of the popular Polish beer brand Żywiec, owned by heineken-nv.

It serves as a key regional example of Heineken’s broader strategy to expand its non-alcoholic and cider portfolio across Europe. The brand contributes to the low-single-digit growth of Heineken’s European non-alcoholic segment, demonstrating the viability of applying the NOLO blueprint to regional heritage brands alongside global flagships like heineken-0-0.