Brewers of Europe

The Brewers of Europe is a prominent industry lobbying group representing the interests of the European brewing sector. As the european-commission-ec evaluates comprehensive reforms to alcohol taxation—driven by europes-beating-cancer-plan—the Brewers of Europe play a critical role in the political negotiations and pushback against certain tax reforms.

The organization is heavily involved in discussions surrounding the potential implementation of a pure-abv-tax-model, which would tax all ethanol identically regardless of the beverage category. They also navigate the complex regulatory landscape of the NoLo (No and Low Alcohol) sector, advocating for standardized definitions to resolve the severe abv-threshold-divergence that currently complicates cross-border trade for multinational brewers.