Desperados

Desperados is a tequila-flavored beer brand owned by heineken-nv.

It is a central component of Heineken’s “beyond beer” strategy, which focuses on flavored beers, ciders, and malt-based drinks to hedge against traditional beer volume declines. Alongside brands like savanna-cider, Desperados helped drive a 4% growth in Heineken’s beyond beer segment in 2024, capturing consumers looking for sweeter, alternative flavor profiles outside of traditional lagers and ales.