Savanna Cider

Savanna Cider is a premium cider brand owned by heineken-nv.

It plays a significant role in Heineken’s “beyond beer” portfolio expansion. As traditional beer volumes face structural sluggishness, brands like Savanna Cider and desperados are utilized to capture alternative drinking occasions and consumer preferences for sweeter, fruit-forward profiles, contributing to the segment’s 4% growth in 2024.