Ocado

Ocado is a prominent UK-based e-commerce retailer that provides valuable data on consumer purchasing behaviors regarding non-alcoholic beverages, particularly during major cultural and sporting occasions.

The platform has reported massive sales spikes for non-alcoholic brands during events like the Euros, demonstrating the mainstream adoption of moderation at home. For example, Ocado data highlighted a 58% sales increase for lucky-saint and a 91% increase for peroni-nastro-azzurro 0.0% during key sporting periods, underscoring the viability of the NoLo category in digital retail channels.