How does Asahi’s RTD portfolio stack up against on-premise growth?

The Ready-to-Drink (RTD) category is experiencing massive growth, particularly in the Australian on-premise market (up 12% year-over-year, capturing 15 cents of every dollar spent on drinks).

Areas of Investigation

• How is asahi-group-holdings (and its subsidiary carlton-and-united-breweries) positioned to capture this specific growth?
• Are they successfully innovating in the vodka-based or premium RTD space, which dominates the segment?
• How does their RTD strategy serve as a recruitment tool for younger, economically constrained demographics?